Celebrating 10 Years with a Rosé That Gives Back
In celebration of our 10th harvest, we’ve partnered with The Land Conservancy of San Luis Obispo County (LCSLO) to craft a Rosé that honors the land, our community, and the future of winemaking.
Made from sustainably grown Grenache from Morro View Vineyard on the San Luis Obispo Coast, our 2024 Rosé is a limited-edition collaboration with a mission: To support conservation efforts across the Central Coast.
The Wine
2024 Rosé of Grenache
San Luis Obispo Coast AVA
This fresh, coastal Rosé is vibrant and expressive, with notes of strawberry, citrus blossom, and a hint of sea breeze minerality. Sustainably grown and hand-harvested, it’s a true reflection of the place it was born—and the people protecting it.
Buy the 2024 Rosé
(Limited availability – order before it sells out.)
Featuring the Endangered Pismo Clarkia
The label artwork features the rare Pismo Clarkia (Clarkia speciosa ssp. immaculata), an endangered wildflower native to the 880-acre Pismo Preserve. The 880-acre Preserve is now protected through the work of LCSLO. Visitors can enjoy over 11 miles of trail traversing serene oak woodlands and coast ridgelines with stunning panoramic vistas of the Pacific Ocean.
A trail on the Pismo Preserve in Pismo Beach. Photo by The Land Conservancy of San Luis Obispo County.
Every bottle is a toast to this vibrant landscape—and a contribution toward its preservation. A portion of the proceeds will directly support LCSLO’s ongoing land conservation and restoration work.
Local artist Bella Lynn Art created the Pismo Clarkia artwork.
A Partnership Rooted in Shared Values
"At Croma Vera, sustainability isn’t just a principle—it’s a way of life. As we celebrate our 10th harvest, we wanted to give back to the land that nurtures our wines. Partnering with The Land Conservancy of San Luis Obispo County allows us to preserve the breathtaking ecosystems that make our region so special."
– Mindy Oliver, Owner, Croma Vera Wines
For over 40 years, LCSLO has protected over 66,000 acres of open space, farmland, and wildlife habitat on the Central Coast. Their work on the Pismo Preserve, a 880-acre coastal sanctuary, ensures that future generations will experience the beauty we’re privileged to enjoy today.
“This collaboration tells the story of the land—the Pismo Preserve, the endangered wildflower, and the need to protect these places. We’re proud to work with Croma Vera to bring that story to life through wine.”
– Christa Stoll, LCSLO Community Engagement Coordinator
Join Us – June 1, 2025 | Rosé Release Party
Celebrate the launch of our 2024 Rosé and 10th harvest with an afternoon of wine, chocolate, and community at Croma Vera Wines in San Luis Obispo.
- Your glass or bottle of Rosé comes with a $5 voucher towards some fried chicken from the Grinning Bear food truck
- 10% of all Rosé sales will benefit The Land Conservancy of San Luis Obispo County
- Chat with the team from The Land Conservancy of SLO and learn what they’re all about
- Join us in raising a glass to sustainability, local collaboration, and a decade of winemaking!
Enjoy Delicious Rosé, Support The Conservancy
Your purchase of Croma Vera's 2024 Rosé directly supports the preservation of the San Luis Obispo Coast’s natural landscapes and biodiversity. This is more than a bottle of wine—it’s a celebration of 10 years of craftsmanship, community, and conservation.
Learn more about The Land Conservancy of San Luis Obispo County.
About the Pismo Clarkia
The Pismo Preserve is one of the few places that is home to the federally endangered Pismo clarkia (Clarkia speciosa ssp. immaculata). This subspecies thrives in open areas on sandy coastal hillsides within oak woodlands and chaparral. Its vibrant blooms can be seen from May-June. Many known populations have been lost to development and from competition of non-native, invasive species.
Fact sheet about the Pismo Clarkia produced by The Land Conservancy of San Luis Obispo County.
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For more information about Croma Vera Wines or this unique partnership, please contact Chris Steins at info@cromavera.com.