Image of Croma Vera Industry Wine Tastings in San Luis Obispo

We love our wine and hospitality industry friends and look forward to welcoming you to our tasting room! To ensure fair use, we have established the following policies.

Local Industry Discount

  • Available every day we are open.
  • Two complimentary tastings with a business card.
  • Industry discount (30%) on wine by the glass and bottles, except club-only and library wines.


  • Offered only to winery owners, winery tasting room staff and winemakers, wine bar owners, hotel concierges, and owners of wine tour groups.
  • The business is located in San Luis Obispo, Paso Robles, Santa Ynez, or Santa Barbara.
  • The business is operating and has a website.
  • A current physical business card with your name, title and email address, with a name that matches your drivers license is required, with no exceptions. (A copy of a current pay stub may be provided instead of a business card.)

30% Industry Club Memberships

  • Local industry memberships are available for sign-up via in-person verification during your visit.
  • Industry club members receive one complimentary tasting per month for up to four guests, and special discounts, including on club-only and library wines.

Related Industries Discount

  • Available every day we are open
  • 10% discount on tastings, wine by the glass, and bottles, except club-only and library wines.
  • Includes owners and employees (including cellar workers) of any US-based winery, restaurant staff, bar staff, wine distributors, brokers, importers and exporters, private chefs and sommeliers, independent wine journalists, wine influencers, and winery and restaurant suppliers. 
  • Please present a business card and provide an email address.


If you're unsure of which group (Local Industry or Related Industry) you qualify as, please email us at and indicate your preferred time and date for a visit. We'll get back to you promptly.